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A Modern, Caring, and Advice-Driven Agency

An agency that truly cares about serving your insurance needs.

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Marshfield, MA
Dorchester, MA

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As an independent agency, we are here to help you find the right coverage.

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TRU North Insurance Agency, LLC

Learn more about our agency.

Here at TRU North Insurance Agency, LLC, we believe in providing insurance solutions with a modern twist. That means serving you with authenticity, integrity, honesty, and originality throughout the insurance process. We truly care about you and are here to ensure you have the protection you need for yourself, your family, and your business.

With nearly three decades of experience in the insurance industry, we are proud to bring you the quality service you deserve, with knowledgeable advice from our agents along the way. Our two local offices provide service to our clients across the South Shore and throughout Massachusetts.

As your independent agency, we will work for you and be there for you when you need us most. We also work hard to bring you the best coverage at the best value, providing insurance from multiple insurance companies so you have a choice.


Our experienced agents strive to stay up-to-date on the ever-changing insurance industry so you get the highest quality coverage for your unique needs.


We truly care about you, and ensuring you have the right coverage is our absolute top priority, while helping you get that coverage is what we do best.


With our in-depth knowledge of insurance, we understand the many risks you face and are able to better protect what matters most.

The Solution To Your Insurance Needs

Providing a variety of personal insurance, business insurance, and employee benefits solutions is what TRU North Insurance Agency, LLC does best.

Personal Insurance

Trusted advice and insurance solutions to protect what matters most.

Auto Insurance

Your vehicle can be a fairly costly investment—one that is exposed to many potential losses that are out of your control. We’ll make sure you have the protection you need at a price you can afford.

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Home Insurance

Your home is one of your biggest assets. That’s why it’s important to do everything you can to protect it. We’ll help you plan for the unexpected with insurance coverage that’s just right for your home and your family.

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We’re a 5 Star Agency

At TRU North Insurance Agency, LLC, we exceed expectations.

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Real clients. Real reviews. Real coverage.

“Rich has insured our business for over 15 years. We wouldn’t trust any other person to manage our insurance.”

– Deborah A.

Agency Memberships

The connections we have made with these organizations enables us to stay on the leading edge of the insurance industry.

The Advantage of an Independent Agency Working for You

What makes our independent agency different?

  • We represent multiple insurance companies.
  • We are licensed insurance advisors.
  • We are by your side every step of the way.
  • We offer a wide variety of insurance solutions.
  • We are there for you in your time of need.
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We Truly Care

From helping you through the insurance process to being there when you need us, we care about your needs.

Community Focused

We are committed to the community. An active partnership with the communities we serve is the forefront of who we are.

Experienced Agents

Our insurance agents have decades of experience to better serve the needs of our clients and provide knowledgeable advice.

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How can TRU North Insurance Agency, LLC help?

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Get a glimpse of the risks you face and how your insurance can protect what matters most.

Bodily Injury Liability Coverage
Risk Factor

It’s easy to get distracted while driving. All it takes is an incoming text message, a fussy baby, or changing the radio station and your eyes are off the road long enough to crash into the slowing vehicle in front of you. As an owner/operator of the vehicle, you may be held financially responsible for any bodily injuries caused as a result of the accident.


Bodily injury liability covers your legal liability for a covered accident that involves injury to another person, up to the limit of liability you select. Purchase enough coverage to protect your assets should a claim be brought against you or if you are sued. You should also consider purchasing an excess liability policy which may provide additional limits of liability.

Property Damage Coverage
Risk Factor

When involved in an auto accident, you and your family may be financially responsible for any damage caused by your vehicle to someone else's property. The amount required, if any, can vary by state.


The property damage portion of your auto insurance policy protects you if your car damages someone else's property, such as another car, a fence, or a building. In some instances, you may be able to choose your coverage limit, or it may be a standard amount dictated by the insurer or local laws.

Medical Payments Coverage and Personal Injury Protection
Risk Factor

Depending on the severity of the injuries suffered in an automobile accident, whether caused by you or by the other vehicle, it's not uncommon for healthcare costs to run into the thousands of dollars, with a large portion being out-of-pocket expenses not covered by your health plan.


Medical payments coverage or Personal Injury Protection, depending on where you live, can help cover some medical expenses and funeral expenses of covered drivers and passengers after an accident. The exact requirements, limits, and coverage can vary by state, so it's important to understand what's required where you live.

Uninsured / Underinsured Motorist Damage Coverage
Risk Factor

What happens when the driver who hit you doesn't have enough liability coverage? Or, even worse, they take off? Research has shown that this happens more than you might expect. If you’re in a collision with someone who is uninsured or underinsured, you can be left to pay out-of-pocket for damages and medical expenses not covered by the other driver.


Uninsured/underinsured motorist damage coverage may compensate you for bodily injury and lost wages caused by an uninsured motorist, a hit-and-run driver, a driver whose automobile insurance company is insolvent, or a driver who has not purchased enough coverage to pay for damages.

Physical Damage Coverage
Risk Factor

Your automobile can be a fairly costly investment – one that is exposed to many potential losses caused by weather related events, theft, and other circumstances that may be out of your control.


Physical damage coverage can protect your vehicle if it is damaged in an accident (collision coverage), is damaged by something other than a collision (comprehensive coverage) with a vehicle or object or if your vehicle is stolen. This coverage is optional if your vehicle is paid in full, but it is coverage you should consider if you want to fully protect your vehicle.

Rental Coverage / Loss of Use
Risk Factor

When your vehicle is being repaired or replaced due to a covered loss, you may have to rent a vehicle to get you to and from your daily responsibilities without any interruption. Vehicle rental can get expensive, especially over an extended period of time.


Rental coverage/ loss of use is an inexpensive option you can add to your auto insurance policy to pay for the cost to rent a temporary replacement vehicle or the cost of public or private transportation if your vehicle is ever in an accident. This coverage is available in a variety of daily limits.

Auto Insurance 101

Make sure you cover the unique risks you face with auto insurance.

  • Click on the hotspots.
  • Discover your risks.
  • Get the right coverage.
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  Contact TRU North Insurance Agency, LLC

As an independent agency, we are here to help you find the right coverage.

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Serving the South Shore of Massachusetts

With two local offices, we are proud to serve the region and beyond with quality insurance solutions.

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